BE PREPARED TO STOP

Be Prepared to Stop is a documentary film focusing on the trucking industry and the current highway infrastructure. It explores how greatly our lives will be impacted without major changes made to both of these important elements that greatly influence our daily lives.

The logo for the film, in addition to the website, uses design elements that convey the focus of the film. The juxtaposition of the gritty typography, design elements, and vibrant color palette conceptually show the urgency of the topics explored in the documentary; while showing how, if changes are made, there is a light at the end of the road.