CORNER BAKERY CAFE

Corner Bakery Cafe literally started on a corner in Chicago. From there the brand has spread nationwide and continues to grow. A brand refresh was done to bring life to the brand and convey it's core essence as a neighborhood place where friends can gather for great food and good conversation.

cafe exterior

cafe interior with Baker Boy statue

cafe interior showing localized wall mural

cafe interior localized wall poster

Working closely with the interior and exterior restaurant designers at Corner Bakery Cafe, murals and posters are created for each individual cafe that incorporate localized photography from the neighborhood of the cafe.

Additionally, packaging, menus, marketing windows for featured items, e-blasts, and special promotional materials have all been designed to communicate the essence of the brand.

Videos for both broadcast media and the web have been created to reenforce the brand's specialties and to spread the message of Corner Bakery Cafe to new and current guests.

Corner Bakery Cafe: Brand Promise Video

Corner Bakery Cafe: The Panini Authority

Corner Bakery Cafe: Freshly Scrambled Eggs

SAMPLES OF MARKETING WINDOW POINT OF SALE

click on an image for a detailed view

The Corner Bakery Cafe website was also refreshed, and working with the website design agency, design direction and design assets were supplied to help make sure the brand has a unifying voice both in-cafe and out of the cafe.

Work done while employed by BRANDCORY.

All food photography and video by DICK PATRICK STUDIOS. Editing of the food focused videos by POST ASYLUM.